Welcome everyone to Episode #13 of The Chiropractic Marketing Podcast. I’m your host, Dr. Patrick MacNamara, and today we’re going to continue our discussion on how to take your chiropractic website from good to great.
But before we do that, I need to let you know that today’s episode is brought to you by Chiropractic Marketing Websites.
Chiropractic Marketing Websites helps chiropractors double, triple, and even quadruple new patients in 90 days or less without tech overwhelm and without spending a lot on advertising.
Right now you can grab a copy of their 2018 Ultimate Chiropractic Website Blueprint. This blueprint will show you what you should include on your website that’ll help double your conversions, leads and new patients in under an hour.
So if you’re not getting the number of leads that you’d like from your chiropractic website, then head on over to www.chiropracticmarketingwebsites.com and download your free copy today!
Again that’s www.chiropracticmarketingwebsites.com or simply visit getcmw.com that’s g e t c m w dot com.
PLEASE NOTE: This is a series.
- Step 1-5 are listed in Episode #8 – Part 1.
- Step 6-10 are listed in Episode #9 – Part 2.
- Step 11-15 are listed in Episode #10 – Part 3.
- Step 16-20 are listed in Episode #11 – Part 4.
- Step 21-25 are listed in Episode #12 – Part 5.
- Step 26-30 are listed in Episode #13 – Part 6.
Now for those of you who are new to the podcast, we’re on the last part of a 6 part series where I’ve walked you through how to take your chiropractic website from good to great.
Instead of rattling off everything I’ve covered up to this point like I have in previous episodes, just go check out the show notes. I’ve provided everything we’ve discussed up to this point, including links, in one simple place.
So let’s wrap things up by covering tip #26 through 30. Here we go…
Chiropractic Website Tips
STEP 26: Add a Call-to-action Below the Testimonials
If you recall, we ended the last episode talking about the testimonial section.
Now there’s a principle in marketing that says you should always cook when the stoves hot. So what better time to get someone to respond than when they’ve actually engaged with some powerful testimonials you’ve displayed on your site, right?
But how can you get them to respond?
Well it’s pretty simple, actually. Just add another call to action below the testimonials.
Now obviously the call to action needs to speak to the wants, needs and desires of your site visitors and that can be a bit tricky. So you need to determine what type of patient you’re trying to attract at any given time.
You see your website is a living, breathing thing that requires consistent updates and changes based off of your marketing plan. In other words, it shouldn’t be stagnant over a long period of time.
It also needs to speak directly to a certain demographic instead of to the masses because when you market to everyone you’re actually marketing to no one.
If you’re having a difficult time figuring out how to do this, I recommend you that you checkout Chiropractic Marketing Websites.
They provide a complete training library that walks you through these nuances and even help buildout all the technology required to get the job done.
They’re also provide a blueprint that outlines many of the things we cover here.
Just head on over to Chiropractic Marketing Websites dot com and download their 2018 Ultimate Chiropractic Website Blueprint.
You’ll be glad you did!
STEP 27: Feature a Case Study
Next up, I recommend you feature some sort of case study that shows the results you’ve actually obtained with a patient.
Now don’t make this hard. Just review your patient files and pick out one you feel would line up with your marketing plan. Then put together a little case study that walks people through how you helped this particular person.
When done properly, case studies can be a powerful tool to drive new patients into the practice because they provide additional proof above and beyond your typical testimonial.
STEP 28: Add Your Own Unique Story Below the Case Study
For my third tip today, I recommend adding your own unique story below the case study.
And when I say story that’s exactly what I mean. Not a list of where you went to school, your degrees, your specialities, etc…
Instead, write a story about your unique experience with chiropractic, why you choose to become a chiropractor and how it’s impacted your life for the better.
This does two things: It connects your visitors to your experience and validates the importance of chiropractic through your eyes, the actual doctor that oversees the practice.
STEP 29: Add a Lead Magnet Below Your Story
Next, I recommend adding a lead magnet below your story that’s designed to solve a particular problem.
As mentioned in the first tip I shared earlier today, this lead magnet needs to be laser-focused on the type of patients you’re trying to attract through your current marketing plan.
In other words, it can’t just be something generic that applies to everyone. Instead, it needs to speak to the wants, needs and desires of a particular segment of your patient base.
The easiest way to accomplish this is by focusing on a particular condition or symptom like migraines headaches.
STEP 30: Spend Time Building Out a Properly Optimized Footer
Last but certainly not least you need to spend time building out a properly optimized footer for your site – this includes having a secondary navigation in place, the name, address and phone number of your business visibly displayed, preferably near an embedded Google Maps of your location.
These may seem like little nuances but will make a huge difference in the long run. Especially if the US adopts something similar to Europe’s General Data Protection Regulation that went into effect on May 25th of 2018.
Alright! I think I’ll wrap things up here.
But before you go, don’t forget to…
Subscribe to this podcast!
Also, I’d highly recommend that you go download the 2018 Ultimate Chiropractic Website Blueprint.
You can find it over at ChiropracticMarketingWebsites.com or simply visit getcmw.com.
Last but certainly not least, I’d appreciate your review of this podcast over at iTunes. It not only helps build awareness of what I’m talking about but also gives me a good indication on how I’m doing.
Be nice, be fair but definitely be honest. I would greatly appreciate it and so will future listeners!
Thanks again and I’ll catch you next time…
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Disclosure of Material Connection: Some of the links in the page above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”