Welcome everyone to Episode #6 of The Chiropractic Marketing Podcast. I’m your host, Dr. Patrick MacNamara, and today we’re going to focus on search engine optimization, more specifically SEO that’s associated with your local community known as Local SEO.
But first, I need to let you know that today’s episode is brought to you by Blogging Chiropractors.
Blogging Chiropractors helps chiropractors keep their blogs active with relevant content that’s designed to help convert readers into new chiropractic patients. It’s blog writing made simple.
Sign up for their 14 day free trial over at Blogging Chiropractors. No credit card is required with no further obligation to join. So give it a try, you have nothing to lose.
That’s Blogging Chiropractors.
Now in Episode #5, we focused exclusively on On-page SEO. If you missed that episode, I encourage you to go back and listen to it first since it laid the foundation for what we’ll talk about today and in Episode #7.
Local SEO for Chiropractors
Today I’d like to talk to you about what’s called Local SEO. Local SEO deals with claiming and managing all of the local directories and citations that represent your business within a local market.
These listings are simply online informational sources that contain basic information about a local business, such as its business name, phone number, and address.
Good examples of what I’m talking about include sites like Google My Business, Yahoo! Local, Bing Local, Merchant Circle, CitySearch, etc…
Your local chiropractic business listings play a critical role on how you perform in local SEO. Matter of fact, search engines often populate these sites at the top of organic search results.
But if you haven’t claimed your listings, they may show up with inaccurate or missing information. This will negatively affect your local search results which, in return, will hurt your business’s bottom line.
The crazy thing is is that there are literally hundreds of these directories. If you’ve ever tried to claim one yourself, you know what a pain in the rear it can be.
Each company has its own set of guidelines to follow and hoops to jump through. If you don’t know what each company requires beforehand, it can be downright maddening.
So I recommend that you focus on 10 to 15 local directories per month. Go after the big boys first (like Google My Business, Bing Local, Facebook, etc…), then start focusing on the smaller ones.
This strategy will make things more manageable, help you maintain your sanity and look more natural and organic to Google.
Now you can either create a simple spreadsheet for the task or hire a professional to manage things for you.
If you don’t know who to turn to, just shoot me an email. I’ve been helping chiropractors manage their local listings for years and am more than happy to help you! Just drop me a line at help [at] chiropractic marketing dot fm. That’s H E L P at CHIROPRACTIC MARKETING dot FM.
Alright… let’s move forward with today’s Q & A.
Today’s question comes from Dr. Deborah.
She asks, “How can I write successful blogs?”
Well, first of all, I’m assuming her definition of a successful blog is one that helps convert website visitors into new patients. Obviously, there are different ways to measure the success of a blog based off of its initial purpose, but from a chiropractor’s standpoint, how many new patients a blog generates is a good place to start.
So here are a couple of tips to help get you moving in the right direction:
1. Remove your doctor hat and think like a prospect.
Write content around conditions or symptoms that people are actually searching for instead of around your technique or philosophy.
Trust me… if someone in your community is suffering from severe headaches, they’re not sitting behind their computer or smartphone searching for terms like Orthospinology, Upper Cervical Chiropractic or even vertebral subluxation.
They’re searching for simple terms like ‘headache relief’ or ‘how to relieve severe headache pain’. So make sure your content is laser-focused around the wants, needs and desires of your most sought after prospect.
2. Spend time writing a quality headline with a hook.
I can’t stress how important this is! If your headline sucks, people aren’t going to read the rest of your article.
For example, which of the following two links would YOU click on?
The first one that reads “Chiropractic Care is Natural and Safe” or “5 Reasons Why You Should Avoid the Flu Shot”?
I guarantee you the second headline would outperform the first.
Because the first one is boring and the second one makes people curious. This is critical! If you can’t get people to click on your links, then there’s no point in writing the content that’s associated with them.
Now obviously there’s much more that I could say about this topic but instead of talking about it today I recommend that you head over to my blog and read 5 Blog Writing Tips for Chiropractors as well as Why Your Chiropractic Blog Sucks and What To Do About It.
I’ll leave the links to both articles in today’s show notes.
Alright! Well, that’s a wrap! But don’t forget to…
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Thanks again and I’ll catch you next time…
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