Welcome everyone to Episode #9 of The Chiropractic Marketing Podcast. I’m your host, Dr. Patrick MacNamara, and today we’re going to continue our discussion on how to take your chiropractic website from good to great.
But first, I need to let you know that today’s episode is brought to you by Blogging Chiropractors.
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PLEASE NOTE: This is a series.
- Step 1-5 are listed in Episode #8 – Part 1.
- Step 6-10 are listed in Episode #9 – Part 2.
- Step 11-15 are listed in Episode #10 – Part 3.
- Step 16-20 are listed in Episode #11 – Part 4.
- Step 21-25 are listed in Episode #12 – Part 5.
- Step 26-30 are listed in Episode #13 – Part 6.
In Part 1 of this series, I covered how to grab a domain name and hosting plan, how to install WordPress on a server, which WordPress framework and themes I recommend you use and what WordPress plugins should be installed as a core set.
Today we’re going to dive a little bit deeper and talk about a few technical things that you definitely want to include when trying to take your chiropractic website from good to great.
Let’s get started.
PLEASE NOTE: This is a series. Step 1-5 are listed in Part 1.
STEP 6: Configure the Yoast SEO Plugin
The first thing I recommend is that you spend time configuring the Yoast SEO plugin. In my opinion, this is the best SEO plugin that’s available for WordPress and provides everything you need to properly search engine optimize your site right out of the box.
If you’ve never used this plugin before, don’t worry. It’s easy to setup and comes with a step-by-step walkthrough for beginners. Just follow the on-screen prompts and you’ll be good to go.
One of the things I love about this plugin is that it provides an intuitive analysis of your content as your writing it, regardless if the content will be published as a page or post. If you follow its recommendations you’ll have a perfectly optimized article that’s ready to be indexed by Google.
If you’d like to see what I’m talking about, just head over to my blog and read 3 Types of SEO Every Chiropractor Ought To Know. In the first section of that article, I provide screenshots of Yoast in action.
STEP 7: Add Your Chiropractic Website to Google Search Console
Next, go ahead and add your site to Google Search Console. Google Search Console is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites.
To use it, simply visit google.com/webmasters, then go through the setup process. It’s pretty straight forward and will make suggestions on what to do next once you’ve added your site to the dashboard.
STEP 8 Add Google Analytics to Your Chiropractic Websites
While there, go ahead and add your site to Google Analytics as well. You can either navigate to analytics.google.com or get there from the Tools section that’s located within the top righthand menubar.
If you don’t know where to insert the code, just look inside of the Genesis Framework. It provides an area where you can simply copy, paste then save the code for future use.
STEP 9: Create a Google Adwords Account for Your Chiropractic Websites
Before we move away from Google, you’ll also want to go ahead and setup a Google Adwords account. This will allow you to determine which keywords will work best within your local search engine results pages.
It only takes a few minutes but is worth its weight in gold. You don’t have to run an active campaign to use it but you’ll need to fully setup your account to gain access to the tools it offers.
STEP 10: Configure the Sucuri Plugin
Since it has quite a few configuration options, I recommend that you just activate it for now. It’s a pretty complex plugin and some things are fairly advanced so if you don’t know what you’re doing, you could potentially crash your site. Regardless, it’s a fantastic plugin and I highly recommend you get to know it if you want to keep your site protected from the bad guys.
Alright… I think I’ll stop there. I sense your eyes glazing over and your stress level rising. But really, what I’ve covered isn’t too complicated if you’ll just take the time to follow the steps both Google and these plugins outline for you.
I’ll leave links to everything I’ve covered in today’s show notes and if you have further questions, just shoot me an email at help [at] chiropracticmarketing dot fm. That’s help at chiropractic marketing dot fm.
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